Between 1999 and 2006, before fast fashion and social media changed the world forever, Kyoichi Tsuzuki published 87 instalments of his Happy Victims series in the fashion magazine Ryuko Tsushin. 

In Tokyo’s tight living spaces, anonymous devotees enthusiastically capture the rituals and sacrifices tied to their brand-name passions. From a Buddhist monk devoted to Comme des Garçons to an Alexander McQueen collector overhearing neighbors through thin walls—photographed alongside their collections, Kyoichi’s subjects exist alongside fashion’s world of fame and fantasy. First published as a book in 2008 and long out of print, this edition follows Apartamento’s reissue of Kyoichi’s earlier landmark work, Tokyo Style. It features a new foreword by Kyoichi Tsuzuki and an introduction by Isabella Burley of Climax Books.